Data and Analysis Underlying the Research Paper: 'Are You Measuring What I Am Measuring? Concurrent Validity of the Artificial Social Agent Questionnaire'
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We present data, scripts, and analysis based on a study into the ASAQ concurrent validity and normative dataset. They are complementary materials of a journal publication: - Siska Fitrianie, Amal Abdulrahman, Merijn Bruijnes, and Willem-Paul Brinkman. 2026. Are you measuring what I am measuring? Concurrent validity of the Artificial Social Agent Questionnaire. Interactive with Computers. Oxford University Press. 1-15. https://doi.org/10.1093/iwc/iwag016 The study was structured into two distinct yet interconnected phases designed to systematically investigate public familiarity and experiences with contemporary Artificial Social Agents (ASAs). In the initial screening phase, a diverse participant pool was surveyed regarding their prior interactions with 14 different ASAs currently available in the market. The subsequent and more comprehensive evaluation phase focused on ASAQ concurrent validity and establishing the ASAQ Representative Set 2025. During this phase, qualified participants from the initial screening were asked to provide detailed assessments of their experiences with one specific ASA they had previously encountered. Each participant completed two key evaluation …
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