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Data from: Same strategies – different categories: An explorative card-sort study of plant-based proteins comparing omnivores, flexitarians, vegetarians and vegans – Study 2
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DANS Data Station Life Sciencesvia DANS Data Stations (via DataCite) · updated 23 August 2026
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To accelerate the protein transition it is important to understand how different consumer groups perceive and categorise plant-based proteins in comparison to animal-derived proteins. Using a quantitative (card-sort task) technique, we examined how omnivores, flexitarians, vegetarians and vegans categorise plant-based proteins. 81 Dutch participants free-sorted 80 product cards. Demographics and other background variables are administered via a survey.
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